January 1, 2025
Kaiser Permanente’s 2025 Rose Parade® float wins Wrigley Legacy Award
“More Healthy Days for More Healthy Years” float is recognized for most outstanding display of floral presentation, float design and entertainment.
PASADENA, Calif. — Kaiser Permanente’s 2025 Rose Parade® float, “More Healthy Days for More Healthy Years,” receives the Wrigley Legacy Award for most outstanding display of floral presentation, float design and entertainment.
This year’s float symbolizes a day of healthy living and celebrates a focus on total health — body, mind and spirit. The float features a sun at one end and a moon at the other, with various healthy activities in between reflecting the theme “More Healthy Days for More Healthy Years.” The float showcases the essential role of nutritious food, physical activity, and mental wellness in overall health and celebrates how Kaiser Permanente’s care teams empower members of all ages and abilities to live their best, healthiest life every day.
Kaiser Permanente’s 19th float entry embodies the 2025 Rose Parade presented by Honda theme, “Best Day Ever,” celebrating life’s best moments. The organization has been recognized for its creative and entertaining floats nearly every year since it began participating in the parade.
Kaiser Permanente’s 2025 float, “More Healthy Days for More Healthy Years,” celebrated a focus on total health — body, mind and spirit.
“Kaiser Permanente is excited to receive the Wrigley Legacy Award for our 2025 Rose Parade float, which exemplifies key components of our mission: improving the health of our members and the communities we serve,” said Greg A. Adams, chair and chief executive officer, Kaiser Permanente. “Kaiser Permanente’s model of integrated care and coverage shifts the paradigm to not only excellence in clinical care but excellence in the total health of our members, including physical, mental and social health.”
Kaiser Permanente’s 2025 float features a radiant design, with the sun decorated with yellow strawflower, white rice, and gold clover seeds, accented by yellow button mums in the shape of stars. A flowing rainbow made of carnations spans the length of the float, with a serene moon capping the tail of the float, decorated with white rice, gray lettuce seed, and white button mums, surrounded by stars. The float is a vibrant tapestry of colors and textures, complemented by an array of floral arrangements, fruits and vegetables. The float was designed and built by Phoenix Decorating Company and stands 28 feet tall, 18 feet wide, and 55 feet long.
Eleven Kaiser Permanente members and care providers rode on the float during the parade, and nine Special Olympics Southern California athletes, coaches, guardians and volunteers walked alongside it. Kaiser Permanente has supported SOSC events for more than a decade and promotes the organization’s shared principles of diversity, equity and inclusion. The local partnership exemplifies the float's theme, highlighting how inclusivity, movement and connection contribute to lifelong health and well-being.
Previous Kaiser Permanente winning floats
Kaiser Permanente’s past float entries have received numerous awards, including:
- President Award (2024) for most outstanding use and presentation of flowers
- Theme Award (2022) for most outstanding presentation of the Rose Parade theme
- Wrigley Legacy Award (2020) for most outstanding display of floral presentation, float design and entertainment
- Grand Marshal’s Trophy (2016)
- Judges’ Special Trophy for the most spectacular in showmanship and dramatic impact (2015)
- Theme Trophy for excellence in presenting the parade theme (2013)
- Lathrop K. Leishman Trophy for the most beautiful float entry from a noncommercial sponsor (2014, 2012)
- Director's Trophy for most artistic merit in design and floral presentation (2011, 2008, 2006)
- Extraordinaire Trophy for the “most spectacular” float longer than 55 feet (2010)
- Tournament Special Trophy for exceptional merit in multiple classifications (2009)
- President’s Trophy for most effective floral use and presentation (2007)
For additional information about the 2025 Rose Parade, please visit the Tournament of Roses website. For more information about Kaiser Permanente’s 2025 Rose Parade float, please follow us on Facebook and X.
About the Pasadena Tournament of Roses® and Rose Parade® presented by Honda
The Pasadena Tournament of Roses® is a volunteer organization that hosts America’s New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® presented by Prudential and a variety of accompanying events. The Association’s 935 Members supply more than 80,000 volunteer hours, which will drive the success of the 136th Rose Parade, themed “Best Day Ever!,” on Wednesday, January 1, 2025, followed by the College Football Playoff Quarterfinal at the 111th Rose Bowl Game presented by Prudential. Visit www.tournamentofroses.com, like us on Facebook and follow us on Instagram and YouTube.
About Kaiser Permanente
Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America’s leading health care providers and not-for-profit health plans. Founded in 1945, Kaiser Permanente has a mission to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve nearly 12.5 million members in 8 states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal Permanente Medical Group physicians, specialists, and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the-art care delivery, and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education, and the support of community health.
