November 11, 2025
Kaiser Permanente: Rated the best for value
We’re number one in Forbes magazine’s America’s Best Brands for Value nationwide survey.
Our doctors, specialists, care teams, and health plan work together to make things easier for our members.
Forbes magazine recently named Kaiser Permanente number one in its first-ever America’s Best Brands for Value study. This means we’re not just the best value in health care — but the best among all industries.
Value can mean different things to different people. But whether choosing a health plan or a car, people often look for value by comparing quality with costs. The Forbes study reinforces that Kaiser Permanente is the best choice for high quality, affordable health care.
Price, quality, and service
To create its list, Forbes:
- Surveyed approximately 158,000 people about brands and products they use
- Evaluated more than 3,500 brands
- Collected nearly 4 million ratings
- Asked questions about price, quality, and service
Kaiser Permanente landed at number one out of the top 300 brands that made the Forbes list.
How we provide top-tier quality and service
Kaiser Permanente’s model combines health care and coverage into one coordinated experience. Our doctors, specialists, care teams, and health plan work together to make things easier for our members.
We deliver care that is rooted in evidence, easy to access, and helps improve health for everyone. We focus on the quality of care, not just the number of services provided.
The result is our unique approach to value-based care that leads to higher quality of care, improved experience, and better health outcomes. It’s why our members are 33% less likely to lose years of life due to heart disease and 20% less likely to lose years of life due to cancer compared to non-members in their community.
‘Never complicated’ and ‘easy and fast’
Survey respondents gave Kaiser Permanente high marks in several categories. We received top ratings for our care facilities, overall quality of care, and telehealth offerings.
People had great things to say about Kaiser Permanente:
- “All the departments work seamlessly together, and the process is never complicated.”
- “Whenever I talk to people who have never had Kaiser, they are shocked at how easy and fast it is to get specialty appointments.”
For more than 80 years, Kaiser Permanente has been the preeminent leader in delivering value-based care. Forbes’ recognition affirms that Kaiser Permanente continues to deliver great care and service at an affordable price.
