New Thrive ad captures momentous journey to parenthood.
Joy and fear … excitement and worry … the road to parenthood is filled with emotional peaks and valleys.
Kaiser Permanente members are in good hands when they take that journey, thanks to an integrated care system that allows doctors and nurses to work together to keep them healthy and safe while delivering care that’s personalized to their needs.
“We deliver more than 100,000 babies a year, yet we recognize that each family’s experience is unique,” said Executive Vice President and Chief Medical Officer Patrick Courneya, MD. “We strive to meet their needs every step of the way — from the point when they first start thinking about having a baby to delivery and beyond."
Members seeking maternity care experience the best of Kaiser Permanente’s coordinated approach:
"Our highly skilled clinical teams work to ensure the best possible experience and outcome for the baby and mother,” said Michael Kanter, MD, chief quality officer for the Permanente Federation. “We work proactively to deliver the safest and most reliable care, and when needed, we have the expertise and systems in place to respond quickly to urgent situations."
Visit our maternity care website at kp.org/maternity to learn more about having a baby at Kaiser Permanente. It features articles, videos, checklists and other resources to guide families through every stage of this life-changing journey.