Partnership with LISC LA assists hard-hit small businesses in South L.A.
SOUTH LOS ANGELES, Calif. — Cary Jordan Jr. has experienced first-hand how the COVID-19 pandemic has had a devastating impact on small businesses.
At the height of the pandemic, the legacy family business owner of Jordan’s Hot Dogs on Crenshaw Boulevard said the South L.A. family-style restaurant with its full menu of American favorites such as hamburgers, hot dogs and a secret-recipe chile lost more than 30% of its business. He was concerned about the future.
Today, thanks to assistance from Local Initiatives Support Corporation Los Angeles (LISC LA), with the help of nearly $1 million in funding for small business assistance from Kaiser Permanente, Jordan’s Hot Dogs is rebounding and doing well.
“Emphatically yes!” Jordan responded, when asked if the funding assistance his family-run business received made a difference. “We’re not a franchise, so it was very helpful in keeping our business going despite difficult times.”
The COVID-19 pandemic has had a debilitating effect on many small businesses’ ability to sustain themselves, causing a large number to struggle in keeping their doors open. Many were forced to lay off employees who relied on their paychecks to support and feed their families.
Tunua Thrash-Ntuk, executive director of LISC LA, said the organization’s partnership with Kaiser Permanente has had a very positive impact on communities such as the Crenshaw-Slauson Corridor, where many minority- and women-owned small businesses have struggled to survive.
“LISC LA is grateful to have partners like Kaiser Permanente that share our goal of closing the racial health, wealth and opportunity gaps, as well as creating real, lasting change,” she said. “Partnerships like these are crucial in advancing equitable growth for diverse communities and businesses, including those that are owned by women and people of color.”
Being a small business, we didn’t have a lot of capital to handle day-to-day operations, especially in the midst of a pandemic. It was amazing that we could have that funding to assist us, and it made a huge difference. Cary Jordan Jr.
Jordan noted the restaurant was able to secure a $25,000 grant from LISC LA thanks to Kaiser Permanente funding that was used to offset costs associated with production, operations and payroll, which kept the small business afloat. Assistance was also provided that helped Jordan’s Hot Dogs to rebrand and better market itself using the power of social media via Facebook and Instagram. That in turn has strengthened the bottom-line, helping the restaurant to rebound during challenging times.
“Being a small business, we didn’t have a lot of capital to handle day-to-day operations, especially in the midst of a pandemic,” Jordan explained. “It was amazing that we could have that funding to assist us, and it made a huge difference.”
The partnership between Kaiser Permanente and LISC focuses on three main objectives to aid small businesses:
Kaiser Permanente, which has 4.7 million members in Southern California, is committed to efforts aimed at improving the health of the communities it serves. This includes providing quality health care and addressing the upstream causes of poor health such as poverty, income disparities and lack of economic opportunity.
“There’s a strong correlation between economic disparities and health disparities in the communities Kaiser Permanente serves, including South Los Angeles where residents have higher rates of chronic disease and lower life expectancy,” said John Yamamoto, Kaiser Permanente’s vice president of Community Health and Government Relations. “Kaiser Permanente is partnering with LISC to improve community health by supporting small businesses that drive inclusive economic revitalization, create jobs and healthy environments in the Crenshaw Corridor, and assist residents in building the financial foundation for better health.”
Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America’s leading health care providers and not-for-profit health plans. Founded in 1945, Kaiser Permanente has a mission to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve almost 12.5 million members in 8 states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal Permanente Medical Group physicians, specialists, and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the-art care delivery, and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education, and the support of community health.