Brandon Cuevas is executive vice president, health plan, for Kaiser Foundation Health Plan, Inc. and Hospitals.

Cuevas has national accountability for health plan strategy, capabilities, and operations. His responsibilities span consolidated operations for the organization’s 8 regional health plans, helping Kaiser Permanente meet its mission of providing high-quality, affordable care to the communities and 12.5 million members it serves. Cuevas manages a national infrastructure committed to the performance, growth, and expansion of value-based care within Kaiser Permanente’s existing markets and beyond.

In his role, Cuevas oversees sales, account management, product, pricing, underwriting, forecasting, provider relations and network analytics, marketing, and other health plan services. He partners with market and line of business leaders to establish and execute multiyear revenue and membership growth strategies for all lines of business in all markets.

Cuevas joined Kaiser Permanente in 2023. An innovative leader, Cuevas has operated in some of the most competitive and complex health care markets. Most recently, he served in a national role for UnitedHealthcare as chief strategy and growth officer of its $71 billion commercial business as well as additional executive roles overseeing government programs and other lines of business. Cuevas’ experience also includes leadership positions at miletwo consulting, The David Lewis Company, PacifiCare Health Systems, and Arthur Andersen Worldwide.

Cuevas is a deep believer in Kaiser Permanente’s value-based care model and, as a Kaiser Permanente member, has seen firsthand the outcomes the organization’s unique model provides.

Cuevas studied finance, accounting, theology, and business management, and earned multiple bachelor’s degrees at Friends University in Kansas, where he also did postgraduate work.