The rapidly growing use of nicotine products among our nation’s youth is one of the most critical public health issues currently facing our country. About 2.55 million middle schoolers and high schoolers in the United States reported using e-cigarettes in 2022, an increase of 21.5% from 2021.
To ensure the future health of our communities, our country must help young people avoid becoming hooked on these addictive products. Flavored tobacco plays a key role in convincing young people to try these products. Kaiser Permanente supports removing all flavored tobacco products from the market, including flavored e-cigarettes.
Historically, the marketing and promotion of menthol cigarettes have been targeted heavily toward African Americans through culturally tailored advertising images and messages. Today, more than 7 out of 10 African American youth age 12 to 17 who smoke use menthol cigarettes.
In order to ensure that our country’s young people have the best possible chance of growing up free from nicotine addiction we support:
In support of our policy priorities, Kaiser Permanente has acted on policies that:
1 Centers for Disease Control and Prevention, 2022.
2 Centers for Disease Control and Prevention, 2022.
3 Campaign for Tobacco-Free Kids, 2022.