November 21, 2013

Kaiser Permanente tackled teen smoking, 1964

Youth anti-smoking graphic

Contributed by Lincoln Cushing, Archivist and Historian

Youth anti-smoking graphic, Planning for Health, Fall 1964
Youth anti-smoking graphic, Planning for Health, Fall 1964

Kaiser Permanente is currently committed to promoting the American Cancer Society's Great American Smokeout. Kaiser Permanente offers smoke-free campuses to promote a healthy environment, and also offers online resources to the public, including tobacco cessation programs.

But Kaiser Permanente has also been advocating smoking cessation for a long time. This article addressed teen smoking in a Fall, 1964 in the member magazine Planning for Health.

"I see a new approach to smoking among students these days," says Solomon Cohen, MD, of the Permanente Medical Group's Teen-Age Clinic in San Francisco.

"Fewer of the youngest group are starting the habit. By the time they're in high school they've usually caught on to the fact that success in school and sports is greater among the non-smokers.

"Also, adolescents take the example of adults more seriously than we realize, or than they care to admit usually. Statistics show that where parents, even one parent, are not smokers, fewer of their teenagers smoke."

This generation may produce a good many more independent-minded young people who will answer the billion-dollar advertising campaign aimed at "hooking" them with a cool "No, thanks."