November 10, 2017

Statement about online radio ad error

In November 2017, a Kaiser Permanente advertisement wrongly aired during a white nationalist radio program on TuneIn, because of an error by that online radio service. Kaiser Permanente offers the following statement about this matter.

Statement by Christine Paige, Senior Vice President of Marketing and Digital Services, Kaiser Permanente:

“Our policy is not to place ads on sites with offensive content. This should not have happened. We continue to investigate this matter. As an immediate measure, we have cancelled our advertising on TuneIn.

“Kaiser Permanente remains committed to delivering equitable, inclusive care to all our patients, visitors and employees — regardless of race, sex, age, sexual orientation, gender identity, faith, language, or background. We also continue to work to help make our communities healthy, safe and inclusive.”

We have been informed by TuneIn that it has removed this content from its platform. We also understand TuneIn has issued a statement noting in part: “TuneIn does not condone or tolerate hateful, offensive content on our platform. As soon as we became aware of this content, it was removed from the TuneIn service. We will continue to improve our processes for identifying and removing offensive content. To be clear, our advertisers, including Bose and Kaiser Permanente, did not know that their ads were running against this content and bear no responsibility for this situation. Our advertisers’ ads are never targeted to this type content, and we regret the fact that a very small number of ads appeared alongside it.”