April 1, 2020

Let’s ‘do the right thing’ to fight COVID-19

New campaign focuses on Kaiser Permanente’s commitment to slowing the spread of the virus in our communities.

During our fight against COVID-19, Kaiser Permanente remains deeply committed to the health of our communities. In addition to providing excellent care and treatment, we also want to encourage everyone to take steps that will help slow the spread of the virus.

To help do that, we’ve launched an ad campaign focused on educating our communities to better health through hygiene habits, physical distancing, and taking care of one another. Inspiring people to do all they can to ‘flatten the curve’ is one way we’re using our voice as a brand to help our members and communities during this time.

The campaign started April 1 and will run for several weeks across many different types of media including TV, online, radio, and social.

Let’s work together to try and stay healthy during this time. 

The ad is also available in Spanish