"Our Community Stories" offers nonprofit partners a chance to showcase their work and the impact they make in the community through video storytelling.
After recognizing the need to support grant partners with communications, Kaiser Permanente launched a unique storytelling grant project to provide eligible nonprofit partners with the tools and resources required to tell their authentic stories though video. Successful completion of the storytelling challenge resulted in additional communication grantfunding for partners, as well as training and a professionally edited video for publishing.
"This video storytelling challenge presents a unique opportunity for our nonprofit partners to educate and inform the community at large about the important work they aid Jandel Allen-Davis, MD, vice president of government and external relations, Kaiser Permanente Colorado. "Participating organizations can now share their video stories online and through social media—something that’s increasingly important for nonprofit organizations in the digital age."
Now in its fourth year, Kaiser Permanente’s 2017 storytelling challenge, called "Our Community Stories", engaged eight community partners along the Front Range in creating videos that showcase how their work is creating a healthier Colorado. Each community partner set out with a camera, a tripod and a microphone to document their stories. Their journeys included planning video shoots, conducting interviews, and providing feedback on the editing process. Kaiser Permanente provided the video production tools, technical support, editing services, and guidance through the filming process.
To assist the participants with their social media strategies and to determine the top three videos for additional grantfunding, we posted their videos on our KPCO Facebook page and asked the community to help us pick the winner by sharing, commenting on, or liking their favorite nonprofit’s video. The eight nonprofit participants also shared their videos on their own Facebook pages to encourage even more engagement.
We were amazed to see more than 69,000 total video views and collectively more than 8,000 engagements (shares, likes, and comments). The top three nonprofits (videos shown below) are:
The other five organizations that made up this year’s exciting "Our Community Stories" competition (videos shown below) include:
"When we launched this grant challenge," said Dr. Jandel Allen-Davis, KPCO’s vice president of Government, External Relations & Research, "we had no idea it would be received with such enthusiasm by all the communities involved. "We’re proud of LiveWell
Huerfano County’s efforts and want to thank all of their community members for supporting this challenge. We hope the grant will help LiveWell spread their story to more residents in their vibrant community."
View the videos from participants in the 2016 challenge.
Center for African American Health (top winner)
The Center for African American Health is a community-based organization providing disease prevention and disease management programs to African Americans living in the metro Denver area. They partner with a variety of health-education and health-delivery organizations to develop and provide culturally appropriate disease prevention and management programs, like diabetes, cardiovascular disease, breast cancer, prostate cancer, and colon cancer programs to thousands of African Americans each year. Through this video they highlight participants in a diabetic self-management program and how their lives have dramatically changed.
CCIC is dedicated to keeping Colorado kids healthy by building awareness for vaccines, educating health care providers, and advocating for policies that protect children with the goal of increasing childhood vaccination rates. Through this video they highlight the role vaccines play in preventing illness and promoting health for all of Colorado.
Colorado State University (CSU) (runner up)
CSU received a Walk and Wheel grant to create a program to help faculty and staff become more comfortable riding a bike to work. This program will help CSU employees 50+ years, assess their health, tune up their bike, get safety gear, and learn tricks to travel in traffic. In addition,
it'll help them overcome safety or comfort obstacles through personalized travel training. This video shows how the program promotes healthy lifestyles for faculty and staff, and provides the resources and support to more efficiently commute to work.
Community Cycles (runner up)
Community Cycles repairs and refurbishes donated bikes to sell; they provide a safe and welcoming space to learn about bike repair; they educate the community about bicycle safety and advocate for the use of bikes as affordable and viable transportation. They highlight the earn-a-bike program through
a student who built her own bike and developed bike maintenance skills. She became a trainer for other women. They also highlight their advocacy efforts to keep cyclists safe.
COAW, through training and consulting, connects health systems to community-based organizations in the areas of self-management and falls prevention, in alignment with healthcare transformation. This video highlights a woman who found a way to balance her life with that of being a caretaker. Through the programs of COAW she realized that she needs to take care of her own chronic conditions and she discovers that her well-being is the most important thing because without it she could not do anything for anybody else.
KFHC is committed to improving the health and well-being of infants, children, and youth through providing primary and preventive health services in partnership with schools and other community organizations. Through this video they highlight their comprehensive care and welcoming atmosphere. They mostly help underserved families and focus on the whole family picture.
SRDA provides programs and projects that enhance the quality of life for the senior community of Pueblo; they increase opportunities for independent living. Through this video they demonstrate how one volunteer took advantage of a senior program that changed her to live a healthier lifestyle. Her grandkids have grandma back.
Penrose-St. Francis Health Services us a full-service care facility in Colorado Springs. Through this video they highlight their home visitation program geared toward seniors.
View the videos from the participants in the 2015 challenge.
The Card Project and other programs offer a way to rebuild lives and build on strengths http://www.youtube.com/watch?v=3sayYcisCwE "For the people we serve, we hear and see their struggles and triumphs every day. These are strong people who are trying to rebuild their lives," said Leslie Foster, president of The Gathering Place. "We’re so excited about this grant from Kaiser Permanente because it’ll help us amplify their voices so their journeys as individuals may be experienced compassionately by the community as a whole."
A community comes together to revitalize Mestizo-Curtis Park.
Provide coordinated housing and support services for residents like Lori to recover from homelessness.
Here are videos from all of the participating organizations:
Colorado Springs Fire Dept. coordinated a referral system to treat community health needs.
Coordinate childhood education and behavioral health support.
Financial Empowerment Centers improve lives by reclaiming financial health.
Provide scholarships for the English as a Second Language Healthcare Bridge program for those like Mi Meh.
The "Make Today Count" campaign promotes everyday healthy choices for a whole community.
Community members advocate for Denver to adopt a more sensible sidewalk policy